" This is Money Markets & More for this Monday September 14 2009. From the newsroom at the MarketWatch radio network -- Adrian Mitchell. Coming up one TV network is helping cut rate ads will be key to prime time success."

" I'm John worked on in a moment we're gonna talk about fashion designer fashion. And how it's hurting these days."

" It really is a recession has taken a toll and might even hurt. -- common consumers."

" Wow consumer race and case and I will talk about that coming up."

" In a moment but first looking for other great podcasts checked out the Hulbert financial files with investment newsletter watchdog Mark Hulbert every week. Here at marketwatch.com."

" On this date in 1901 president William McKinley died eight days after he was shot by an assassin. In 1960 OPEC was founded in 1975 the first American saint Elizabeth Seton was canonized. Fifteen years ago today."

" Ninety years since the last time a World Series wasn't played. It's never happened before reeling it in modern history."

" Bob Costas talking with PBS's Charlie Rose on September 14 1994. That day a baseball players strike ended the season. It's Money Markets & More at marketwatch.com."

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" Jay leno's new 10 PM show starts tonight on NBC and it's a bargain for advertisers. Advertising XX say NBC is selling spots on the show for about half of what they're going for on the -- be competing with and other networks. The Wall Street Journal reports NBC thinks it can make money even with those cut rate adds because Leno show is cheaper to produce than the competing shows. And if this works and BC could inspire other broadcast networks to -- in saint. You will be the key to recovery so are you ready MarketWatch Wall Street correspondent Larry Kosuke has this look at the week ahead on Wall Street."

" Well Adrian we've dug ourselves a deep economic hole and improving data recently indicate we've barely begun the long climb out. Consumer Spending will be the key according to chief economist Diane swamp it meant -- company so far she says we are not stepping up."

" We got a good little bombs on in terms that vehicle failed to cash for clunkers. But in terms of overall retail sales suspected school spending was weak and people really stuck to necessities -- very recessionary. -- economy thirty minutes -- Technically live -- recovery that is the GDP numbers -- positive we feel little production gains. It's been a very much feel like a recession on main street I think definitely the -- straight through the holiday season."

" The government reports this week on August retail sales economists surveyed by MarketWatch see 110 of 1% decline six -- excluding autos. We've also got inflation reports on the calendar -- expect stayed on consumer and producer prices to pass an eventful."

" He's very benign inflation numbers for quite awhile I together real issue here is that these guys so much slack in the economy both in nationally and internationally administered that this is a global phenomenon although we're seeing some signs of recovery worldwide and had a rapid recovery worldwide and we don't have a lot of excess capacity -- case."

" Reports on industrial production inventories housing starts and home builder sentiment will round out of busy schedule. --"

" Thanks Larry. When's the last time you bought up big name designer dress or suit. Times are tough for high end fashion houses that John -- and -- tell -- they are tough times are having an impact on ordinary consumers."

" Time now to talk high fashion and the latest designer trends with consumer base and Kate's. Personally I'm fine my underwear it seniors but and knows a lot more about -- couples in the category too much information well I've -- you know okay. ID I take that back I do not on my underwear at Sears OK well then where do you think."

" But on the word here with our topic about designer -- yes they were talking it skating has stomped on them."

" It really is -- they say this recession has really. Fundamentally changed a lot of things and one of them is the high fashion industry because. High fashion people that the common consumer doesn't necessarily go lot by a 5000 dollar designer dress or anything like that. But the high fashion industry is important that drives the high fashion magazines like -- in Al and also. What the trends that you see in the fashions that like for instance dabbled in the spring fashions has right now to try and you see there. Our -- what's gonna be it arrives at at your target or your Macy's or whatever in the springtime so. Well east knockoffs are late -- right -- said that the the basic ideas so wildly. You're at the high fashion industry is really a big part of the apparel business in the US it does sort of drive what everybody's buying them. So this bodes -- Or on the retail industry. Maybe moving into next year. It -- really does department stores this fall when they're getting their fall clothes cut back their orders by 30% compared to last year and -- going to be about the same when they start ordering the spring merchandise -- soon as well. Because people are going to H&M and they're getting as you said the the cheap but trendy knockoffs of what's being seen in high fashion."

" You know those of us that those out there can't. See what I'm doing right now with my shirt. But DC that that's Patrick there that is a -- is -- Fisher is more than ten years old it's a structured. Shirt structure shirt. Now if you guys remember that chain but. See I I just patch the holes in my shirt while John Snow Darden your Sox who if the holes are big -- So I mean the retail industry and the fashion industry lost me along time ago but. I guess in some ways I am a symbol of what's going on there with people trying to. Save bucks here and there."

" really are in fact and Vera Wang has a famous clothing designer she told the New York Times that. In her forty years of designing clothes that that she'd -- only high temperature also aligned for cold Vera Wang. Said that she's just never seen consumers so unwilling to shop right now at any price point expensive -- cheap."

" Well mine goes back like ten years -- right you're you're you're cheap before the recession I was -- she was cool that's right and you're proud of it. Darn right. So what ramifications here will this have four may be. How magazines I guess fewer designers are going to be taking down ads and maximum maybe."

" You're designers or may be the way the designers do business say they they may be stifled lightening up field and be as creative a creative as they once war there if they're bound by. Budgetary restrictions and things like that so while I don't think it's going to be an immediate effect it could and a long term have a little bit of an impact."

" A chilling effect on fashion. Cool well you know I'm very tempted to take a picture of my shirt and put it on our FaceBook page I think you should John. Yeah I definitely think he said and that way people can see when I do he can't really notice I didn't know the city pointed out that's very true -- you know someone did a really nice job via. These Taylor -- details. On -- attempted a -- and if not I'll just buy you a new shirt on cool okay wow. Okay and as you read the same one every day tickets can also tackle critical but I go to the go down the hall in -- just put some water on him you know we're gonna go to radio and it looks a little crest -- Thank sand."

" They give thanks John and and you're invited to join in on the conversation follow us on Twitter at -- radio. Look for MarketWatch radio network on FaceBook or email us at MarketWatch radio newsroom at Yahoo.com. That's it for Money Markets & More. -- Adrian Mitchell thanks for listening until next time."