" This is Money Markets & More for this Friday September 11 2009. From the news or -- the MarketWatch radio network and Adrian Mitchell. Coming up GM's new chairman is channeling Lee Iacocca and I'm Tracy -- magazine helps to be an outside dog that's right we have a new dog magazine about to -- at least that's and -- will be talking about that in just a moment but first this looking for other great podcasts checked out the Hulbert financial files with investment newsletter watchdog Mark -- every week. Here at marketwatch.com. On the -- we're getting a look at consumer sentiment the import price index and the federal budget statement. Among the companies reporting earnings Campbell's soup. On the -- eight years ago. That looks like a second play the September 11 attacks on the World Trade Center and the Pentagon. 2993. People died in the attacks and in the crash of a hijacked plane in Pennsylvania. Also on the state in sixteen -- nine Henry Hudson discovered Manhattan island. And 1789. Alexander Hamilton became the first US Treasury Secretary. In 1847."

" And -- prime. I'm from now apparently had my bankroll on."

" I mean this song oh Susanna Stephen Foster with some for the first time at a saloon in Pittsburgh. In 1970 the Ford Pinto was introduced. In 1972. Bart rapid transit began regular service in San Francisco. And in 1985. Pete Rose broke Ty cobb's record for career base hits with his 4192. It's Money Markets & More at marketwatch.com. --"

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" Remember these commercials if you can find a better car. Buy it that's and then Chrysler chairman Lee Iacocca in an ad from the eighties after Chrysler's government bailout. General motors' new may the best car -- campaign will feature its chairman offering buyers a sixty day money back guarantee on all GM vehicles. At the start running over the weekend the offer kicks in on Monday. Are you staying in more to save money when you might have otherwise gone out. Wal-Mart says it's making it easier for you to find movies games and snacks all in one place. It's setting up what it calls Stanley night centers in all of its stores among the brands highlighting Disney and Hasbro. The company says more than half of Wal-Mart moms say -- watching more movies at home nowadays instead of going out. Fido can't eat popcorn so don't forget the dog eat snacks when -- A new magazine hopes to be an alpha dog in the publishing world has Tracey John -- and -- tell -- it's all about our canine friends."

" Adrian it is a dog eat dog world out there in -- magazine in history and a lot magazines. Seemed -- almost every other week and reasoning here in this recession and cases. Tony talk about -- and started -- magazine. Braving this world Lee we sure are TV's dog whisper your -- in sees him aligned he and his. I NG and worldwide which is an entertainment company decided to launch new magazine about pets and dogs and as you said it. And is advertising climate that's kind of brave. It's the magazine is going to feature articles. About -- to feature pictures from people like Paris Hilton Jennifer Aniston with their pets. It's going to have an assortment of articles one is can your dogs see your marriage together is a seven day -- detox. But for right now I even with the recession people still take care of their pets and demand for pet food and pet supplies -- is expected to rise this year. An even -- advertising. In general for magazines is down it's not so bad for the ones that are pet related so. That despite everything going on this new magazine will be coming out okay. Can god save your married to Ari could I hear you right yes you heard me right that's when he articles against because it when you're walking by. A new standard something you're listening to jump Bowden and grabbed disabilities act -- headline writer right right so it's a baby that we'll grab some news headlines. Moons are under -- through. Idaho can -- save your marriage I don't know that's pick up this magazine have to find out what went to -- it's called -- way and like him I said. He did that that they had a purpose of the -- magazine is even though. He's fairly well then in the US that they want him to become even more household names so that's -- attaching his name to this publication. And things pets are big right now Martha Stewart recently added -- section to her website and if you go lot by Honda Element and has a pet bed built into it and also pat restraining system for it depends seat -- basically for your donkeys out. It's a big trying to sponsor big cats to. I -- sorry for the cats though they're not getting their own national against the magazine moment Ukraine it's cat fancy. Pretty much it I guess so I noted there's there's several dozen. Actually close to sixty dog related magazines in the US. So this it's gonna have ads on -- on the first one that -- down the block here but. Obviously they have high hopes that it will do well lot of competition all those other dog magazines don't have special features on the other hand dug audience say Anna Mary entered on dodgy time -- detox and a -- the -- that is installed solar welcome my experiences dogs eat or drink anything sound. -- mice adding that I think the prescription it's eat grass barf. Right and imminent that that's detox a -- clear system right and a day ago. And Elvis for a market that doesn't green as far as we now of the dogs -- yeah I think it's aimed more at their owners' loan -- Danny graves of -- feature ads from from pet food companies and things like that. In fact experts say in some cases these new -- magazines can actually do better than that the general circulation ones because. You know what the audiences know these are pet owners -- it by. Pet food or leases or whatever this and that isn't as an exit makes it easier. For advertisers to target their audience when you have a specialty magazine and this -- after -- fanatical group they -- a really you know make carrot out there absolutely they're part of it and why should it. Newton wow well. We are you going to pick this up that the news standards. Probably not. Don't really have time for magazine reading these days now I'm an avid dot thank you sometimes get and I an audience is yeah so you know maybe it's worth a looker room one of -- sixty years now out there RA now. We'll have a look -- thank you banking."

" Thank you thanks Tracy and and if he'd like to get in on the conversation please email -- MarketWatch radio news room at Yahoo.com. Or you can follow us on Twitter and W radio we're look for MarketWatch radio network on FaceBook. And that's it for Money Markets & More -- Adrian Mitchell thanks for listening until next time."

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