" This is Money Markets & More for this Thursday August 6 2009. From the newsroom of the MarketWatch radio network I'm Adrian Mitchell. Coming up retailers give us an early look at back to school sales I'm Tracy -- it's not just year old high school pals on FaceBook these days that's right some big companies like Coca-Cola. And case not only talking about that in just a minute but first this."

" Now UV -- you marketwatch.com. Giving you instant access to the advice you. He can manage your portfolio and make smart decisions about your money then you marketwatch.com. It's fast accurate comprehensive -- that you marketwatch.com today. Head of now."

" Companies reporting earnings includes CBS Comcast Wendy's Arby's and Beazer Homes. On the day but we're finding out how back to school season going as we get retailers' same store sales figures for July. And the day after a disappointing jobs report from eighty. On the state in 1945. The atomic bomb was dropped on hero -- killing 70000 people. In 1890 a convicted murder in New York became the first person executed in the electric chair. In 1956."

" It -- on television."

" Network the Dumont television network went off the air after ten years. In 1965 president Johnson signed the voting rights act of 1965. In 1991 point. Tim burners to lead released files describing his idea for something called. The world wide web. And in 1996 NASA set -- presumed martian meteorite contained evidence of primitive life for its -- Do you know you have to create all my. It's money markets and mark at marketwatch.com."

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" Stocks to watch include Cisco News Corp. an Allstate. The networking giant reported a 46%. Drop in profit after the bell but it's CEO says this could market turnaround point. Allstate reported a 56%. Drop in second quarter operating profit. And News Corp. the parent of MarketWatch reported a quarterly loss as slumping ad sales continue to hurt many of its media businesses including MySpace. We may not be reading the newspaper but we aren't going on newspaper web sites. And Nielsen online study says newspaper web sites had more than seventy million unique visitors in June that's about 36% of all Internet users. The Newspaper Association of America says we spent two point seven billion minutes in the month browsing those newspaper sites. If you're on FaceBook advertisers want you Tracy -- and -- are here with details."

" Other Adrian we aren't joined by and -- our consumer race. Ethnic contrasts. Well today we're talking about FaceBook. Chances are you. Recently hasn't -- but blonde yeah see June. Even MarketWatch radio network is it's -- right factor 250. Million people who signed up for FaceBook. And roughly half of them log onto every day so now advertisers. Big ones small islands are start to figure out that these but is good venue for advertising. And I mean and know that FaceBook has these these TV ads -- in the corner and right hand corner not. I know bearing bank aha yeah."

" As so IA are these the -- your advertising you're talking about the people that are trying to silence on you know. Making money at home and sure wasn't."

" Is that there are some of those ads the smaller businesses let's call them the one reason why it it's it's very inexpensive to advertise on -- surprised and I saw. This report on USA today that to advertise and FaceBook cause -- did commit to minimum of five dollars today. Wow which is very inexpensive. So you could advertise your lemonade Sanders in the -- but if you want it to. But there's also big companies that better advertising. Or has senate pages on FaceBook if Coca-Cola Starbucks. And then they've got their audience write their captive and they can send out. Instantly message to all two million fans that -- Coke is. -- here's the -- coupon her here's -- whatever -- I'm so it's a very targeted way of advertising. Also FaceBook and set it up so that. Because if people on -- at some time to put down your hometown -- college or something like that. They they can target advertising specifically that way too. Because this but the problem an advertising firms TV and newspapers is because that there having difficulty. Owning you know an audience that six it's more expensive -- it now right so. You've already -- on FaceBook somebody who's active on phase plan if you've ever. Then on FaceBook at the end -- that they're not huge but -- thereof to the right side of the page and I usually give them a glance like you I don't think I've ever actually clicked on one way or become a fan of companies not how we would be. I'll out here -- they've had time. But it still kind of -- that you laid. I guess people must really love -- their Coca-Cola I'm sure I mean I've seen as soon my reference become a fan. Whatever ring Donald's burger -- I think all and all the big companies to have a presence on -- And I guess there must be perks. To doing now sure sure to get -- because the -- a different way. If you belong to. A rock groups fan club you get these extra perks like sometimes tickets go on sale for you before -- the general public so maybe. They're thinking is along the same ways it if you if you care enough to -- it -- animal reward you."

" Well I I'm I imagine these companies are like you said they're trying to ten to find their customers would -- act however they can you all these new technologies. Figures last week that 1800 flowers started actually -- became the first company to sell its wares on FaceBook taxing or there. -- order bouquets and arrangements and so -- and so I imagine a lot of other companies are. Looking -- actually setting up shop there and you have to leave FaceBook but that's better for the advertisers and and for FaceBook right because. I know some of the -- through Twitter at Twitter you have limitations of how long. After -- a very characters that's that's not."

" A whole lot of room to send a huge message so that like he senate and they're all trying these different social networks and different. Ways of doing things because the advertising world has changed so profoundly how how effective -- it do they have a lot of fans these these big and -- Coca-Cola and Starbucks they have three million fans that's. A lot I think out Pizza Hut is -- one million and anecdotally there's some smaller regional companies who are. Running contest just on the local level again using. The ability to it to find people who are local and and encouraging them to sign up for their page and rewarding them with it. Department prizes. And stay off thank you -- well and speaking of face but you mentioned that MarketWatch radio network is on base but how else can people find that they can speaking of -- that composite Twitter at MW radio or. Good old fashion email and it -- claim it's just a my actual factory -- newsroom at Yahoo.com. And next thing -- batter right exactly. Right well I and we do love hearing from police look this up and said yeah thanks and thank you."

" Thanks Tracy and and finally retailer's second most important season after Christmas is not to a rotten start. When analyst tells the AP back to school selling hasn't really started yet with the new school year less than a month the way. And retailers will have to wait till late this month to see what their best sellers are for back to school which might not give them enough time to order more. And that's it for Money Markets & More. I'm Adrian Mitchell thanks for listening until next."