" This is Money Markets & More for this Thursday July 30 2009. From the news or -- the MarketWatch radio network -- Adrian Mitchell. Coming up smells like Star Trek I Tracy junkie and I like beer in cans and bottles in K. And how about in a box and Kate's will be joining me to talk about isn't just a moment but first."

" This now UV that you marketwatch.com. You. Instant access to the advice you. He can manage your portfolio and make smart decisions about your money then you marketwatch.com. It's fast accurate comprehensive -- that you marketwatch.com today. Head of now."

" Thursday earnings highlights include Walt Disney ExxonMobil. Travelers Motorola Dow Chemical Kellogg. Avon Products Colgate-Palmolive. Eastman Kodak. Goodyear Tire & Rubber International Paper McAfee RealNetworks. Pitney Bowes and EDT. And on the -- were getting a look at new unemployment claims. On the state in 1729. Baltimore Maryland was founded. In 1932. -- The premiere of Walt Disney's flowers and trees the first cartoon shorts and technicolor and first to win an Academy Award. In 1956. President Eisenhower signed a joint resolution of congress making in god we trust the national motto. In 1965 president Johnson signed the Social Security act that established Medicare and Medicaid. In 1975. Jimmy Hoffa disappeared from the parking lot of a restaurant in Bloomfield hills Michigan. And was never heard from again."

" Well okay."

" In 2003. Can make 10000 cars and it exactly the same way."

" And one -- two of them turn out to be something special."

" Lovers of the VW bug the star of the love bug movies more in the end of their special little cars. When the last old beetle rolled off the assembly line in Mexico. It's Money Markets & More at marketwatch.com."

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" We were totally unaware that each member of the landing I think."

" Thanks to their Star Trek Cologne. Okay we don't actually know how captain Kirk was supposed to smell but it company called again key where. Is marketing a line of Star Trek inspired fragrances including red shirt tied the areas and -- far they're licensed by Paramount you get yours. For 2999. Bottles."

" Yeah."

" The FDA has approved a new wrinkle treatment it's called -- aesthetic. Drugmaker Sanofi-Aventis. Says it's injected into the skin to replace collagen. -- lance for up to 25 months other college in replacement injections last only three months. Amid all the talk about the -- summit at the White House Tracy and and are here now to talk about what of their favorite things. Which state enjoy. After hours courts and hello there Adrian and first of all I think we should set the record straits -- and there's been an understanding here and I -- time rewind. It that we here at MarketWatch radio like beer. At we did you do you."

" moon."

" Be. -- and -- is here to tell us about. In the latest. Efforts at selling us beer. Not that. Us right right great leap at the opportunity. What's what's going on. Well we drink beer bad. Beer sales of actually declined and a lot of segments even well known brands like but -- aid and Heineken have seen sales decline as consumers. Cut back during this recession and maybe don't drink as much Beers they used to. So what's happening for example here Miller cores rather than going out and finding new product has decided to put beer and a box this is draft beer. -- But it's gonna be for your home refrigerator it's say. Small box one and a half gallons of for twenty bucks -- you get the strapped -- stick in your fridge and it's good for thirty days and other words it's not for. Big party united Tracy's house that's for when you come from work when a -- your draft beer and just. The mugger to and then save the rest for another time and it's certainly a lot easier and cheaper than investing in Calgary yeah something like that as seen houses that those and I think happy drinking. He couldn't justify having that that maybe get a lot of parties find a way they do. It's got the first time this concept has been tested a Heineken has had won a five leader -- for about five years. But that's more what we're just talking about her tailgate party -- or some other onetime use like that. -- gonna try it. With that Newcastle brown mail so this is just one of the new trends in beer because. They have found Miller course found that 30% of their beer drinkers prefer. Draft beer as opposed to beer in bottles or cans and there is a difference. I think Garrett Soledad. Absolutely although at twenty dollars for this. For this beer and a box at the lets -- more than what you pay for age a big cases of cancer and stuff but again -- if your preferences the fresher taste or never got a draft beer than it's available went with the differences quietly make a difference. Between boxes. Upon well -- it it's it's all about. It's all about the packaging and that bank analysts tell The Wall Street Journal that -- in this economy. No company is gonna try that. To develop test market and then sell a brand new product to an audience at -- said hey were cutting back so what you do is you take your. Current product like Miller's letter from -- latter course light and you just -- packages of some might say well that's cool."

" have them my fridge. And I am a member of the you remember making fun of fox lines and now I'm in and out and -- bandages sir they they did say that the technology's gotten a lot better it's. The box one back in the seventies -- you there. Here white zinfandel or something in and a box imported. Treatment have for holiday gathering things and festive holiday out there as well yes if I've Etta -- would gather around a box to -- the and I was that's an upgrade or at least novelty from the screw cap. I -- only the -- they hit a go of it will be going to the -- house for the next big party that but that's what they're doing now."

" there just it's basically trying a new way to it to reach out to consumers. Maybe there's somebody out there who who won't drink beer. From the that -- by the grocery store from bottles or cans because they prefer that this case address and maybe this will get. Laura a few more consumers to main -- kind of weary at the moment to get them to drink beer."

" I honestly I didn't know about this before we sat down here and I'm actually in street near the spot I. -- it is the novelty. Anything back yet because of that that the it's good for up to thirty days like this Atticus Agassi's. The other times are doing -- he had to basically went opening up to drink at that this way you can as I said it lasts for months they entered a little that in time. It's thank you and if you're welcome thanks Tracy and and that's it for Money Markets & More. -- Adrian Mitchell thanks for listening. Till next up. Yeah."

" Okay."