" This is Money Markets & More for Monday July 6 2009. From the news her mother MarketWatch radio network -- Adrian Mitchell. Coming up is this. A public musical performance -- John work on are you scaling down on the kind of beer are you going for cheaper beer these days consumer race and -- will join us in a few minutes yes indeed we'll talk about how people are snapping up those cheaper brands like Pabst Blue Ribbon."

" Beard. And and has been sampling some of those cheaper brands and she'll join us in a moment but first."

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" On Dodd in a brew can chase away the blues but when the economy is giving you the blues the Bruce might have to change. And -- and John Wordock we're here to explain -- a crack open stunt Cold War."

" The beard beard consumer -- and -- joining us to talk about her favorite subject. Beer yeah beer that's right I guess given the down economy. We are."

" Reaching for the cheaper stuff we are we are seeing sales of these so called economy Beers that's perhaps Bloomberg banners we like caught PBR."

" And and they are not professional bull riders is not a."

" And -- Busch and Miller pilots all those kinds of Beers are seeing sales pretty strong this year both at grocery stores and places like 7-Eleven. Because people just don't feel like they can afford the more expensive ones has so they're going into the store."

" The journal had a story on this -- how a guy who light. He was Heineken or something him. He actually has gone down a bit."

" And down the scale on the gets a cheap beer beer and he seems like seven bucks a week or something like he had it does say I mean that the way the imports like Heineken are more expensive than her quite a while there they craft Beers were very popular but demand does slow down a bit for those as well. Mostly because they they are more expensive six pack cost a lot more you can get a case of keystone light for example. For about fourteen bucks and that's five dollars less than what a case bud -- would cost so even badly it's considered premium brand compared some of these economy --"

" Yeah I mean. -- Have they thirty pact can be seen those now I have you need to buy a thirty pack -- I got a thirty pack of not gonna names of the brewer but. -- I recently okay Budweiser. I I got a thirty pack of bud. For nineteen dollars. Why well yeah it's amazing looking for beer deals out there must tell you that I I do like to cheaper Beers even though I do have you know few coins in my pocket. -- still buy the cheaper ones because mainly on the tightwad."

" that's probably true but but these cheaper Beers that the sales are actually helping some of these big beer makers like Anheuser-Busch in bad. And Miller chorus are helping them weather the economic downturn so -- sales of their premium brands may be off the -- the demand is strong enough for these economy Bruce. And do you think this is gonna continue will people just stick with -- fears once the economy improves or. Will they start drinking and leave the foo -- Beers again I don't know I mean past blue ribbon that's started to. To becoming a retro popular brand now on to say two or three years ago and it seems to be sticking around right now it's considered to be. Cool to drink. PBR so. We'll have to see if it's just a trance like other trends or whether people are gonna stick with it."

" And Pabst Blue Ribbon I always associate that with my grandfather. In suburban New Jersey that's that was his beard he was a blue collar kind of guy. And I always think perhaps blue prison when I think programs out there AM I think it'd be too when tickets of you do you think of the beach yet because that's where we drink at the restaurants down their service. Great it's that it's funny how we associated memories with the Arizona lose mass. College college high school grade school now now because our old enough to drink. Right. That's right at that. Consumer race and Kate's joining us here by the way and vision we invite our listeners to email us with their favorite -- these things yes indeed. At MarketWatch radio newsroom at Yahoo.com. Now let's find out what to what what should we ask them. What kind of beer you drinking and have you gone down market. In this economy had does that sound that's sounds good folks ask the question if you wanna send us an email will read it to the class in an upcoming show. As the economy forced you. To us sort of scaled down when it comes to drinking beer are you buying something cheaper we love to hear from you act. MarketWatch -- from -- dot com so and thank you very much and folks reach out to us and send us an email about your beer these days what are you drinking right and that's right thanks man."

" Thank you thanks John and and that's it for Money Markets & More I'm Adrian itself thanks for listening -- Where is he."

" Playing cards. -- right need. -- you -- now. All right we. Marines. And I went to -- please. --"