" This is Money Markets & More for this Thursday June 4 2009. From the newsroom at the MarketWatch radio network I'm Adrian Mitchell. Coming up Dunkin' Donuts scores a win over Starbucks."

" And I'm John we're not coming up in a moment we're gonna talk about a new kind of consumer out there that's right the -- consumer consumer a syndicates will enlighten us in a moment but first this now. QB that you market. Watch dot com giving you instant access to the advice you. You can manage your portfolio and make smart decisions about your money then you marketwatch.com. It's fast accurate comprehensive -- you marketwatch.com today. Head of now."

" On the day but we're getting our monthly look at retail sales at stores open at least a year and the weekly mortgage rates are they from Freddie Mac along with weekly jobless claims and a look at productivity in the first quarter. Among companies reporting earnings tech company Ciena. On the state in business history. 1783. Among gulf BA Brothers publicly demonstrated there hot air balloon. In 1912 Massachusetts became the first state to set a minimum wage. The first Pulitzer prizes were awarded on the state in 1917. In 1944 Rome fell to the allies the first axis capital to fall. In 1973. Other patent was granted pretty ATM. It's Money Markets & More at marketwatch.com."

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" Time if your summer travel finds you driving down Florida's turnpike you may notice there's no Starbucks at the rest stop. As part of the renovation of the service area Starbucks is being replaced by Dunkin' Donuts. Duncan by the way is giving away a free donut on Friday when you by entering can participating stories. Friday is national donut day. Target has a new deal with Pearl Jam the company isn't giving details but reports say target will be to -- box retail partner for its next to release coming up this fall. Although independent record stores will sell it to the band's manager says Pearl Jam has just finished taping at target commercial in Seattle. A famous advertising catch phrase has entered the language at least among people who track are buying behavior. John Wordock advocates are here with today's look into the pages of the business dictionary."

" Time now to talk about your tail end I'm not talking about the thing you sit on I'm actually talking about the thing that is at the end of your car or your truck. And mind -- remember those folks in those ads from over the many years. On the well now there is a new term that has been cold wind and joining us to talk more about this. Is consumer ace and -- so and what's this all about."

" Well it's called they're being called my -- consumers because as you just heard that you people declared for years that they were not going to pay a lot for this -- now people are saying we're not gonna pay. A whole lot for anything no matter what the product as."

" Will give it to the sense for that brand new car how's that. Think that quite work out but but there has been a whole new mindset the nation's savings rate is at the highest level in years and consumers have shown. Since this recession started that they won discounting don't want to pay full price for any thing so this has presented a big challenge to marketers. The maker of all these consumer goods on how they can present their products. Still make money and convince consumers that their products -- are good value."

" Yeah I know and I must confess I -- one of these consumers. Who would prefer to pay nickel dime or maybe even a quarter. For each and every product -- by at the grocery store -- like that before the recession money to point out yes that's true but you know America -- us. Started working in my direction here and people are joining my philosophy and it's very you know I've I've been a monarchy consumer for many many years -- so when my wife my thinking is. They'll listen companies. Pump up the price of something and they expect you to pay more so they can fatten their profit margin and that's when it comes down to. And you know. Some consumers are now -- BS on that."

" I guess so but and and Procter & Gamble for example that be one of the largest consumer products maker they have. Actually cut the prices on some of their products but conversely some of their other products. They have for example developed a line of oil of -- products most expensive ever in the history that product line of skin creams. But they're touting it is cheaper than going to the doctor to get botox or whatever."

" But that's -- okay yes so here by this bottle of whatever and it'll save you the thousand dollar trip to the plastic surgeon."

" Right if they can convince consumers that has more value and less scary than going to the doctor and apparently the line has actually been selling pretty well Procter & Gamble so that's actually exceeded their expectations so maybe this strategy will work."

" As a going to turn around her things going to shift here. And is the minor key consumer going to fade away as soon as the economy gets better."

" Well price Waterhouse Coopers -- did a study on this said that actually out of all the consumer sectors that the people who make and these packaged consumer goods. As actually surviving better than most -- this economic downturn because of the way. They have done their advertising and marketing strategies so. It could be that maybe don't just continued to do the same thing present some of their products is being good values others is pay our products cheaper than someone else's."

" And and and we'll -- world this goes who knows maybe just like our grandparents who want through the Great Depression. You know would. Pinch pennies and -- to rule for dinner every night may -- it's going to affect a new generation of consumers it just Mike is doing it for rain every night which is kinda like rule. It's sort of is but if you put enough cinnamon on it it's it's actually very -- yes he just got to make sure that you take out the media the worms and the -- There isn't anything new moon."

" And."

" Protein he has protein exactly consumer race and Kate's thank you how can people reaches finally end that can reach is that MarketWatch radio newsroom at Yahoo.com. Or at. Or they can go to Twitter second policy on Twitter at MW radio or they can check this out on FaceBook in agency John word -- In with all those of various you know."

" Tattoos. Various incarnations. At -- radio network that's unfazed by it yet and runs my fan club everyone lose every nation puts a different picture coming -- idea where she gets these photos I have no idea demand that --"

" Thanks Stan thank you oh thanks to on it and and that's it for Money Markets & More I'm Adrian Mitchell thanks for listening. --"