" This is Money Markets & More for Tuesday may nineteenth. From the newsroom of the MarketWatch radio network I'm Tracy Johnke. Coming up we'll find out if home building remains in the -- came by and I Fonda Nintendo Wii and the pump three and the week's groceries. Here's a hint it's not best buy unless you count hot tamales and popcorn as food groups."
" And I'm John -- animal what we're gonna talk about what's going on in the world -- television. And advertising."
" That's right marketers and broadcasters are gonna square off for advertising rates this year and it could impact what you see on the telly this fall that story in a moment those stories coming up. But first now."
" UV the -- marketwatch.com. Instant access to the advice you. He can manage your portfolio and make smart decisions about your money than you marketwatch.com. It's fast accurate comprehensive -- you marketwatch.com today. Head of now."
" On this day in business history 2003. World company has become associated. Along with the words accounting and scandal. Agreed to pay half a billion dollars to investors to settle fraud charges the year before that WorldCcom filed but the largest bankruptcy in history. The largest that is until Lehman Brothers eclipse that last fall. And on the -- foreign news on the home front Home Depot has earnings the government reports on housing starts. All street's been looking for hoping for signs really that the freefall in the housing market is about and investors thought they saw hints of that Monday with the earnings news from -- Do yourself risk that the garden tools may be updated hardware on the kitchen cabinets those small jobs helpless to better than expected earnings in the last three months. Now -- still -- its sales and profits -- but it says it's seeing consumer confidence improving. More homebuilders are aligned themselves to hope -- the national association of home builder says builder confidence has improved. To levels not seen since Lehman Brothers -- it is again. Collapsed in September and sparked a financial panic. Companies remains very low -- among builders with only 16%. Expressing confidence in the market. Wal-Mart has been busy remodeling many Wal-Mart stores are now showcasing their electronics offerings in larger sections of the store in the remodeling include standalone displays for big names like apple and Nintendo. Wal-Mart will also make room for the palm -- when that phone is released in June. I'm not remember when Wal-Mart had nothing but these known -- electronic something it broke five minutes after you left the store so. It is just a bit surprised to see these stores carrying major brands like these suspect regional insult and targeted Hewitt says. These brands need Wal-Mart."
" The second largest electronics retailer has liquidated circuits that comp USA is a multibillion dollar company they liquidate it. We there was a huge company liquidated. Well if you are electronics supply -- boldly got to ask yourself a simple question well. Like how well if you are supplying you -- again on wal mart's been at wig and that's the place stability. That's helped to Wal-Mart tremendously with the consumer it's giving them real credibility."
" Howard dividend bits of David elites and associates time now to -- the podcast over Tim market watch is John ward knocked him and K John."
" We still have months to go until the fall TV season but gas once gone on folks the major networks and major advertisers. Are getting ready yes that's right they are showing what is going to be coming up and advertisers are moving in. To talk about what shows they may get behind and of course what does this mean for you the consumers sitting on the couch munching on popcorn or potato chips. Let's bring in our consumer race and -- to fill in some of the details so and."
" between now and June as you said there it's gonna be advertisers verses the broadcast networks because the TV networks. Are all trying to book the commercial times the spots are going to run this fall when they debut some new show to bring back some. Popular favorites that there may be a standoff this year. Why is that that's because with the economy down an advertising overall has been on the decline. Advertisers big advertisers saying hey we you know we are not going to pay the that the rates that you want to charges this year. Broadcasters a Christmas and we have to pay that rate because this might be a really good shell on it to get -- the new camera near your spot during our show so it's this sort of based on."
" Right now it's you know face off face off and if they hit it yes it is hockey season so we'll have a face -- Stanley Cup player of so only here on Money Markets & More so what kind of advertisers are making noise and what kind of networks are making noise right now."
" As far as a network it's it's all the biggies it's NBC and CBS and ABC and fox all of them are saying that because obviously this is a big chunk of their income every year and I can't. If if anybody. It knows anything about sales that they just -- will surely won't charge a lot lower rates and I can do that I think their shareholders and I'd be very unhappy with them if they did that -- But marketers are pointing out that. Some big advertisers have gone away like like the carmakers are and they're not advertising as much as they used to and they think they have some leverage."
" And this means consumers are probably going to see. Fewer answer different -- and sort different companies advertising."
" And it's very possible and then that could we could see these these advertisers decide to go to cable channels which charge. Weightless for their spots on the broadcast networks do. It could mean with good we've seen dvd and the sales like that drop off so it could just be. May be a non issue for consumers because they -- watching less TV in Tuesday's."
" I'm a big law and order fan yeah. And he signs along the -- yeah. There ain't much on TV for me I know I I've grown up watching law and order and I've actually been going to the web to watch old TV shows like."
" When Adam 12 or fifteen I point out too well what happens. As well I'll have a good and I forgot that you added there there are online sites that obligations don't wanna go."
" Planon till eleven upon -- see the man at the corner Fremont."
" And --"
" Master. Yeah I don't watch much TV either attitude when the TV's on in our house attempts to be on Disney and Nickelodeon and those are cable channels so that there. That advertisers are certainly frequent there like the surgery comers serial people. Stuff like that."
" By the way Martin -- I know you spent some time in the radio industry so if you wanna join us on the shows some time. Just send us an email at MarketWatch radio newsroom. And Yahoo.com. Can we get total Clooney our show once we'll talk to his -- his stand as an American university and George Clooney has been visiting that is surrounded so I guess -- start stalking him now he had just do it on your own time not company time thank. Remember folks he can write -- MarketWatch radio newsroom and George Clooney if you want to -- and feel free to use that address. Anyone from Adam 12 -- eight MarketWatch radio newsroom at Yahoo!. Dot com any classic TV show what the heck yeah it's true we love to hear from you announced. Whatever happened to mr. Wilson from Dennis the Menace on Torre's. Probably at if big TV studio on the sky and feature that. And yes -- north who plays Dennis the Menace is still around and it be nice to have him meet mine. Youngest son who want to often call them best and that's the and I -- that's a topic for another day and how can people reach us or follow us they can follow us on Twitter at MW radio. And on FaceBook at MarketWatch radio. Network very good okay thanks and as always thanks for keeping us posted on what's going on there you're welcome."
" Thanks guys and that is it for money markets in the -- are if you have a story idea or one has to look into something please write this at MarketWatch radio newsroom. I got the dot com and mention. Check us out on FaceBook and Twitter and W radio on Twitter and but the MarketWatch radio network I'm Tracy Johnke hoped to see and hear an act."